Chief Marketing Officer, BBDO
Tara DeVeaux is an award-winning marketer with nearly two decades of experience working in highly creative environments in both the entertainment and brand marketing arenas.
Tara started her career at Y&R and then DMB&B where she gained great discipline and experience in packaged goods with marketers like Kraft and P&G. Wanting to follow her passion for pop culture and get her feet wet in digital, Tara shifted gears in 1999 at the height of the online boom. She found a home at the Oxygen television network where she was first Director of Audience Development and then Vice President of Interactive Promotions.
In 2004, when mobile marketing was in it’s infancy, Tara showed true entrepreneurial spirit and moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s®.
Homesick for her first love, she returned to advertising in 2005, first at Spike Lee’s agency, SpikeDDB and then at BBDO NY, where she led integrated teams in developing innovative programs – for HBO, HBO Home Entertainment, NBA on TNT, National Geographic Channel, J&J, American Red Cross and PepsiCo – that won over 200 creative awards including 19 Pencils and 13 Lions.